Friday, January 28, 2011

How Focused Is YOUR Internet Marketing?

How Focused Is YOUR Internet Marketing?

By Doug Champigny


If you've been struggling to make a decent income online, take a moment to review your Internet marketing activities and see how you measure up in terms of staying focused on building your Internet marketing empire...

Do you stick to ONE project and see it through to completion before starting the next, or leave products and sites half-finished?

Do you decide what your followup product or recommended service will be before launching a product, or just do everything as a one-off?

Do you plan out your day, week and/or month to be sure you get your products uploaded, e-mails out, articles submitted, social media marketing done, etc, or just go about it all haphazardly?

Do you have specific short-term goals pegged and step-by-step plans as to how you'll achieve or exceed those goals, or just continue along without any firm plan?

Do you specialize in any one area or niche or do Internet marketing, affiliate marketing and niche marketing based more on what you see at any given time versus any personal map?

Do you stick to one project at a time or fall victim to 'multi-tasking'? Always keep in mind that multi-tasking is another word for unfocused - and studies have shown that every time you interrupt your current activity you're up to 40% less efficient when you return to it.

Do you track your marketing results and fine-tune your promotional efforts to maximize your results, or just keep repeating the same steps over and over?

When you download a new Master Resell Rights product, do you start on it at once, ignoring what you had been working on, or download it to a 'to-do' folder and go on with your existing project? Don't let each new download detract from your work-in-progress!

Right now, look down at your physical workspace - do you have a pen and pad sitting there to write down any inspirations that come along as you're working? Try to just make a mental note of inspirations and you'll forget half of your best ideas. By writing them down immediately you also free up your mind to stay on your current project, secure in the knowledge that your new idea will be waiting when this job is done.

Is your regular work area conducive to staying at it, or do you set up where you can also watch TV at the same time? Do you schedule your work periods so you won't be disturbed, or have to stop every few minutes to deal with kids, spouse, pets, etc.?

Have you chosen one or two mentors whose advice you'll follow, or are you hop-scotching about trying to use 10 or 20 different paths at once? There are many paths to Internet marketing success, but trying bits and pieces from a number of them is a road to ruin - pick one or two paths and stay with them til you're successful online, THEN consider trying other ideas as well.

Successful online marketing isn't rocket science. There are tried and true paths to follow to the top, and marketing online is better documented than any other industry or business in the world. Stop looking for some magic formula or magic bullet to get there - roll up your sleeves, plan out your steps and stay the course... The more your Internet marketing efforts and activities stay focused on the task at hand at any given point, the farther you'll go online and the sooner you'll get there.

Doug Champigny is a well-known Internet marketing coach, mentor and speaker. To learn more about him, inquire about his mentoring or book him to speak at your next event, contact Doug through http://DougChampigny.com. For more helpful Internet marketing information from Doug, follow him on Facebook at http://facebook.com/doug.champigny



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Sunday, September 13, 2009

Internet Marketing Advice To See You Through The Current Global Recession

Here's some Internet marketing honesty you won't see many places: right now online marketing sucks. Oh, it still beats pretty much every other form of work-at-home business, but the numbers are way off compared to a year ago.

If you're an old pro at Internet marketing I'm not telling you anything you don't already know, but as an industry we seem to be afraid of telling newbies that things aren't all champagne and roses at the moment. The truth is, even with sales down so badly as a result of the recession, there are still plenty of 6, 7 and 8 figure marketers online - we're just not making AS MUCH as we were until the recession hit.

While the worldwide scope of Internet marketing protects us from most localized downturns, a global recession HAS to impact us, and every big marketer I've talked to agrees sales have been off 50% or more since the last week of April, compared to earlier this year or last year. But nobody's talking about it publicly, and it's become the 'elephant in the room' that no one can ignore.

You can see evidence of it all over the online world - in fact, to a big extent it's separated the order-takers from the marketers. The order-takers - those without a marketing background - are trying to compensate by dropping their prices to $1 and $2.95 to try and get more people to buy. This creates a negative spiral - they're still not getting enough total income to survive, and have to be constantly rushing new products (mostly resell rights products) to the market. You see them sending out a new product every third day now...

Don't misunderstand - these are people that were doing well before the downturn hit. It's just that they come from all walks of life before coming online, and don't have experience marketing through a recession. Most of this group got by entirely on resell rights and private label rights products, and don't have their own materials to throw into the pot.

The true marketers, on the other hand, haven't dropped prices, but instead have added value to both their sales process and their products. From releasing great training videos to offering free e-books, they've upped the ante and moved the 'free line' to pay it forward by offering helpful content BEFORE the visitor even sees a salespage. Then they've added more content to their product or included bonuses to beef up the value while holding the price line.

All of that hasn't protected them from the recession, but at least it allows them to make as much as possible during this period and maintains the perceived value of their products. And it's a lot less work than preparing a different product every 2 or 3 days...

Mind you, the smartest ones are putting in extra effort now too - looking for marketing tactics they haven't yet incorporated into their strategies, such as podcasts, videos, press releases, etc. When Willie Crawford and I recorded the Top Traffic Tips we highlighted 15 different ways to promote your site and products, and few of us use all 15 regularly. But a little extra time now to develop additional targeted traffic streams can pay off both instantly and down the road.

So, with all of that, how can you both protect your current market share and best position yourself for the recovery?

Internet Marketing Advice Continues Here...

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Sunday, February 22, 2009

Product Creation For Marketing Domination

To achieve Marketing Domination online takes more than just knowing the business - unless you intend to specialize just on the affiliate marketing side of things, you need to brand yourself as an expert in your niche as well. That takes blogging, Web 2.0 social sites, writing e-zines, submitting articles and, most importantly, having a number of products in your niche with your name on them.

We take great pride in knowing our recent plr releases will help a lot of people, hopefully you too, to take their online biz up a notch by giving them great products to brand themselves all over the Internet. The progression we've seen for most successful Internet marketers is:

Affiliate Marketing > Selling MRR Products > Converting & Selling PLR Products > Selling Their Own Products

But often the hardest transition is the one from using PLR to create your own products to actually creating your own products from scratch. But this new Product Creation Success guide, released just this morning, should be a big help there...

By now you know that our good freind and neighbour Joel Osborne created the graphics for our recent PLR launches. While we could easily do them ourselves, at our level there just isn't time to do everything yourself, and Joel's an expert at it. But what you may not know is that Joel is also an expert at product creation and, in fact, ran a membership site delivering new e-books to people for quite some time.

Today he released his newest e-book, Product Creation Success, and bundled it with Lightning Fast Product Creation Tactics and Info Product Creation Success, two other e-books on the subject by other authors. It's a great package - the only mistake I think he made was setting the outlay too low - he's giving all three e-books WITH MRR and salespages for each, for just $17 - I certainly would have asked more for so much valuable information. After all, if you don't make enough money from your online efforts, how can you go on helping people online?

If you're not already producing your own products, you NEED the Product Creation Success Package. If you are, you'll WANT it both for review and for pointers you may have been missing out on til now. Either way, this is a must-have bundle - so download your Product Creation Success Package now!

Empowering YOU To Dominate 2009...

Doug Champigny
Internet Marketing with Doug Champigny

PS - There aren't a lot of the PLR bundles left at the PLR Spectacular site - only 30 copies between the two bundles right now. If you STILL don't have your copy, better grab yours today.

Helping you succeed... DC.

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Tuesday, January 15, 2008

5 Minute Websites...

Just uploaded another 100+ page niche website this time about
Gardening. As you'll see, it's another niche site we created
using the great program at Market My Dot Com!, the Article
Site Kit Pro
software.

And once again the entire site took less than 5 minutes
to build
- I simply put the site name on a blank header,
told the Article Site Kit Pro program where to find the
templates, text files and output directory, and the site
was done. That amazing program turned 100+ PLR text articles
into unique html pages, with all the navigation, links and
adsense/amazon stuff in place, and created the sitemap for
it all in about 57 seconds.

Do you have articles sitting on your drive right now? Do
you have the time and expertise to turn them into unique
pages in a nice-looking site with your affil links on each
page? If so, why are they still sitting on your drive? If
not, then the Article Site Kit Pro is for you...

And if, like me, you've been building your adsense sites
by hand til now, you'll love the three templates - pages,
sitemaps & links page, because you simply edit the html on
those to create any look you like before generating the
pages! You have complete control over the look and feel of
your site...

So go ahead and download the Pro kit now from
the Article Site Kit Pro site and
you'll still have time to build a few sites today!

Helping You Make 2008 GREAT...

Doug Champigny
DougChampigny.com/

PS - If you don't do your own graphics don't worry - the
only graphic you need for each one is the header, and you
can download 30 headers and a videos showing you how to
customize them or make your own from our site at
Best-Web-Graphics.com . That way you can use the
Pro Kit like the best of us - so go ahead and download it
now from MarketMy.com's Article Site Kit Pro page.

Helping you succeed... DC.


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