Extreme Marketing - Over The Top Works Again!

Howdy!

Anyone who knows me will tell you I never do anything half-way;
it's always either 210% or nothing - no in between. While a lot
of people see this as a personality flaw, being 'Mr. Extreme'
has provided for a very interesting first 50 years on this planet!

So I have to take my hat off to possibly the most over-the-top
extreme marketing team online today - Joe Vitale & Jason Mangrum.
On the off-chance you've never heard of these Marketing Marvels,
check them out at http://www.mrfire.com & http://www.JasonMangrum.com
respectively.

Today this dynamic duo have taken on Harry Potter - here's the word,
straight from the press release:

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Author Picks Fight With Harry Potter -- and Wins!
#2 Bestseller Uses Internet in New Ways to Sell Books

The Texas author of numerous books is using a wild EBay auction, online allies, and a truckload of bonuses to, as he says, "chase Harry Potter up a tree."

Joe Vitale's latest book "The Attractor Factor: 5 Easy
Steps for Creating Wealth (or anything else) From the Inside Out" hit #2 at Amazon and #2 at Barnes and Noble today.

The latest Potter book -- still unreleased -- is #1.

"I've bumped Trump, and Da Vinci, and I'm going after Potter," announced the author.

His method has been grassroots and inexpensive:

First: He made an offer few could refuse. Go to http://www.mrfire.com/factor and you'll see a list of 23 bonuses -- "ethical bribes," Vitale calls them -- for anyone who buys his book today. This encourages sales in one day. Many people are buying hundreds of copies to support the author.

Second: He has used allies to win the war. Vitale contacted owners of large lists and asked them to do a mailing for him. Most agreed, knowing it would be good publicity for them to be involved in Vitale's one-man underground campaign to sell books.

Third: Friends of his posted a creative auction on EBay to sell two million books in one week. Whether he does it or not will have to be seen. See the listing at http://www.JasonMangrum.com/2MillionCopiesSoldOnEbay/

"I'm one guy and a computer going up against a fictional character with a media empire behind him," said Vitale. "Everyone said I don't stand a chance. But look - I'm already #2."

Will he dethrone the Potter king?

Vitale, who is a magician in his spare time, waves his magic wand and says, "Harry Potter oblivio."

"I have more tricks in my Internet bag," says Vitale.

"Just watch my e-smoke."

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They're selling two million copies for as low as $3.75 per book, or you can pick up a copy or two right now (plus over 23 exclusive bonuses valued well over $1,000) at: http://www.mrfire.com/factor/
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Well, whaddya think, folks? Kinda overqualifies for over-the-top, eh? This kind of genius is only ever created with the synergy of great minds working together - each a genius in their field, combining their talents and efforts for the success of them both.

Will he hit #1? IT DOESN"T MATTER! Oh, of course it'll matter to them on a personal level, but no matter how you slice it, they've sold thousands of books in one day, and achieved more towards branding each of them separately than most 'gurus' can in a year. And they've added a new chapter to the books on how to market bricks & mortar products through promoting them online!

My hat's off to Joe & Jason - hope they DO get the record they so richly deserve - if only for expanding our minds as to what we can do with this magnificent tool of ours! Way to go, guys!

All the best,

Doug Champigny,
Welland, ON, Canada.

PS - Even if you don't appreciate the methods, you CAN benefit from
reading the book - pick up The Attractor Factor today!
http://www.mrfire.com/factor

PPS - I've left the links exposed on this post on purpose, just so you can see I'm not using affiliate links for this. I make nothing from the sales - I just truly want to pay homage to this brilliant effort - and see my readers benefit from reading the book!

Enjoy! DC.

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