Friday, March 11, 2005

Building Your Opt-In List - Part VI

Hi, Folks!

Before getting into today's info, Check This Out!
Mike Filsaime has bought a major web operation,
and needs to generate some cash quickly, so he's
put together an amazing, CHEAP package full of
nifty Internet marketing toys - but it goes up
every day, and will be gone by Monday, so
be sure to
see if it's right for you - right now!

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So how are you doing today? Glad to see you back for the next installment on our Opt-In List Building series - Part 6. Today we'll start looking at viral ways to build your list quicker - Free Brandable E-books for today.

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Free Brandable E-Books
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A few lessons back we talked about picking up some of our free brandable e-books and using them as enticements to get opt-in signups, then about using the free brandable e-book from
Empowerism to boost your signup rates and build your Empowerism downline and earnings all at the same time.

This is slightly different - this time it's a report YOU put together, with valuable info and a few money-making links related to the subject matter. You're not looking to publish a masterpiece, just a short report with info people will want to read. Then you build a web page and put the e-book there for free download.

Inside the e-book, there's a link from each page that says 'make money with this e-book!' - I'm sure you already have a couple of dozen like that on your computer right now... When people click that link, it takes them to a place where they can join your list & download a brandable copy of the report, plus a free copy of the web page to give it away from.

Sure, you already got their e-mail when they downloaded the e-book, so why bother?

Well, to start with, to join any of the programs they're not already in they'll be using your link - builds your downlines. So then they brand the e-book with all of their links instead of yours, and start giving it away too. Maybe a dozen or two start giving it away...

Some of the people who get it from them will want to brand it too, right? So those people are now at your site signing up for branding rights. And these are names you DIDN'T have before, and probably people you HAVEN'T had access to before.

And the cycle can keep repeating, over and over - the old 'I told 2 friends, and they told 2 friends, and they told 2 friends...' syndrome.

After all, it's free, right? And if the info is truly of value, it can keep circulating for years, quietly humming along building your list.

The best part? After uploading the e-book & promoting it to your list, there was nothing more you needed to do - it spreads virally while remaining hands-free to you!

So the questions are:

• Where Do I Get The Info to Publish?

• How Do I Turn the Info into a Brandable E-book?

The info is actually easy to get - once you choose the subject. You can surf the net, reading everything on the subject you can find, making point-form notes as you go. Then organize your points into a coherent order and flush them out into full sentences that flow from one to the next. Don't plagiarize - use your words, not theirs!

Viola - your report is written!

Or you can take a related series of e-mails to your newsletter subscribers and put them together into an e-book - the same as we'll do with this series on Opt-In List Building once it's complete. Since your e-zine is very targetted to your niche or area of expertise, the content is right on - automatically!

If you really don't think you can write a short e-book or report, there are other options. Remember PushButtonHealth? Every month you get two new products that you can put YOUR links into, then release as a brandable report. You could be turning out a new book every month with very little work... And right now there's already a bunch of these reports waiting for you there, ready for you to download as soon as you join - check out the full list of them
on Bryan Winters' site.

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Power Tip: The beauty of using the PBH reports is that they're full e-book length. With a bit of practice, you can take one of the reports and create 1) a free brandable report that also promotes the 2) Full E-Book with Resell Rights, and 3) strip 5 or 10 300- to 500-word passages to use as an e-course to build your list & promote the free report & the paid e-book.
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Now that you have your report, it's time to turn it into a brandable e-book, right? Believe it or not, this is the easiest part! For our money, you just can't beat Jimmy D. Brown's eBookCreator.

This is the software package we use to create our e-books, partly because of it's features & ease of use, and partly because it comes with built-in branding capability, and a free brander you can let your subscribers download and use.

Any link you want to be brandable just gets replaced with a unique code, and you compile the e-book normally. When someone downloads the report & brander, they can easily replace only those links you made brandable - your other links remain untouched! But more importantly, the whole process completes without you - they download it, they brand it, they start passing it around - and your list grows!

All the great features of eBookCreator aren't really relevant to this issue, so
check them out here, ok? Just know it's the one Teri & I chose after looking over quite a few... And if you hurry, you may get there while Jimmy's 75% Off Sale is still on! :)

That's it for today, my friend! Next we'll be looking at how Teri & I added 6,000 new names to our opt-in lists in just 4 months, and will add another 10,000 - 20,000 this year alone - Joint Ventures!

All the best,

Doug Champigny,
Welland, ON, Canada

PS - If you don't do ANYTHING else today, remember to
visit
Mike's Huge Expansion Sale today before the price
goes up again - or the offer disappears completely on Monday!

Enjoy! - DC.

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